Business Education and Virtual Assistant Support for Photographers
Emma Males
Is this you?
You feel overwhelmed by everything there is to learn about marketing and SEO.
You literally do not have time to figure all of this out on your own.
You honestly do not know what to post other than sneak peeks.
You do not even know how to market yourself beyond posting and praying, and hoping your friend’s friend tells her aunt to book you.
You are in the right place.
If you’re a photographer struggling with…
Social media is the biggest source of leads for you, so when life happens, your inquiries dry up.
Frustrated that marketing feels like a full-time job you don’t have time for
Feeling stuck in the cycle of doing “just enough” to stay visible, but not seeing real results
You’re not lazy, inconsistent, or bad at marketing. You’re just running a business that demands your attention in about 47 other directions.
Sometimes posting on social media brings leads but you don't really know how to make them more consistent
Imagine If Your Business Felt Like This…
See your blogs, Instagram, and Pinterest finally working to bring leads to your website
Instead of stressing over what to post, you have a team member with a marketing plan and strategies that work.
Your blogs and social media attract your ideal client and reach your target audience.
Finally stop feeling like your marketing is a guessing game
You don’t need to post more or chase every new social trend. You need a marketing system that uses SEO so your blogging and social media work together.
How my blogging and social media system works for photographers
Here is what it actually looks like when we work together. Simple, repeatable, and built around blogging and social media for photographers who want more steady inquiries.
step three
Step two
Strategy and Set Up
I start by building a profile for your brand so I can sound like you and talk to the clients you actually want to book. I research keywords specific to your location, niche, and offers, then map out blog topic ideas that will work for your business and your goals.
You do: share your brand details, galleries, and boundaries.
I do: brand profile, SEO and keyword research, and a blog and content plan that makes sense for you.
Step One
Done-for-you Content
From there I handle the execution. I write, design, and optimize your blogs so they are ready to perform on your website. Each blog is turned into strategic Pinterest pins and social media content so you are not starting from a blank page every time you post.
You do: give feedback and approve content.
I do: blog writing, layout, SEO optimization, Pinterest pins, and strategic social posts that drive people back to your site.
Analyze and Refine
Once content is live, we pay attention to what is actually working. I track your blog and social analytics, watch how people are finding and moving through your site, then refine keywords, topics, and content based on real data.
You do: share what is happening behind the scenes with inquiries and bookings.
I do: review analytics, adjust the strategy, and keep your blogging and social media working in a loop that sends more of the right leads to your inquiry form.
How SEO sets up your website to be found on Google and AI search tools when people are actively looking for a photographer.
How consistent blogging brings traffic to your site and keeps your website fresh and relevant.
How each valuable blog post gets pushed to Pinterest and repurposed into social media content, instead of you starting from scratch every time.
How all of this creates a happy SEO loop that keeps bringing the right leads back to your website and straight to your inquiry form.
In this quick video, I will walk you through how blogging and social media actually work together.
Let me break it down
I’ll say it straight: I’m a creator, not a copy-paste content mill. I promise I won’t slap random Instagram filters over your gorgeous photography or churn out cookie-cutter posts that sound nothing like you.
I know how to talk like a photographer because — newsflash — I am one. I’ll create a GPT profile of your brand’s tone and personality so your posts educate, market, and entertain while still sounding like you.
"Just here to say Emma is a godsend. You da best FOR REAL!!!!"
"Emma is really easy to work with! She's knowledgeable, friendly, and flexible. I chose her because of how natural and easy our conversation felt during our intro video call. I feel like I have a solid teammate!"
"I am BLOWN AWAY at how organized and streamlined Emma is!!! Wow!"
Testimonials
On-page tweaks: titles, meta descriptions, headers, internal links.
SEO audit of your main pages (home, about, services, contact).
keyword strategy for your niche and locations.
Alt text application applied to images
Simple recommendations you can understand and maintain.
Great before: booking any ongoing SEO or blogging support.
Website seo - $400
yup, I need this!
Monthly blogging and social media management packages
Pinterest audit
Social audit
Review of your Instagram and one other platform if needed.
Audit of your bio, highlights, content mix, and calls to action.
Suggestions for how to tie posts back to your blog and website.
Simple content recommendations based on your goals.
Great before: starting monthly social media management or combined blog plus social support.
Profile Audit - $300
Monthly blogging and social media management packages
Pinterest audit
Social audit
Website SEO
Review of your current Pinterest profile and boards.
Update of all profile content to set up success for Pinterest SEO
Strategy for boards, pin topics, and keywords that match your blogs.
Action plan to connect Pinterest to your blog content.
Great before: adding Pinterest to your monthly package.
Pinterest Audit - $300
Monthly blogging and social media management packages
Pinterest audit
Social audit
Website SEO
If your foundations need a little love before we dive into monthly blogging and social media for photographers, these one-time services get you ready for long-term growth.
One-time services to prep your business for blogging and social media support
prep Services
Package One: The Essentials
Best if you are ready to get consistent with blogging and social media, without doing it all yourself.
Social media management for Instagram ($600 value)
8 Instagram posts per month (2 times per week)
4 Instagram story sets per month
(1 time per week)
Captions written with keywords tailored to your audience
Monthly analytics report ($100 value)
Clear breakdown of what is working
Simple suggestions for the following month
2 blog posts per month ($500 value)
Researched keywords specific to your brand and location
Written, formatted, and optimized for SEO on your website
5 optimized Pinterest pins per blog
Total value = $1,200
Your Price = $600
Package 2: SEO Growth
+ Increased Visibility
treat your marketing like a full system: blogging, socials, and SEO all working together.
Monthly analytics report ($100 Value)
2 blog posts per month
Daily! 5 optimized Pinterest pins per blog ($550 value)
Increased Social media management ($1,000 value)
12 8 Instagram posts per month (3 times per week)
Cross-posting to up to 2 additional platforms such as Facebook, TikTok, or LinkedIn.
Backlink research and vendor outreach ($500 value)
*So important for growing your SEO and extending your visibility!
Quarterly 45-minute strategy meeting to extensively map out your marketing strategies. ($1,000 value)
Total value = $3150
Let's Chat!!
Your Price = $1,100
AI scans conversational articles online. That is exactly what blogs are! We research what your ideal clients are asking and answer the question!
I write your blogs with AI in mind. It's important to me to keep up on the latest tech developments to make your blogs work for you!
I set up your blogs to answer questions that your clients are asking. This involves researching keywords and common questions for clients in targeted area. Next, the blog is written in a way that AI can easily scan and relay back to your clients.
Why Me
I’m not just a blogger; I’m a photographer turned educator with over a decade in the industry. I know the lingo, the vendor timelines, and what couples actually search for when they’re trying to find their dream photographer.
And I go beyond “just write the blog, hit publish.” I take it a step further:
Reach out to vendors to get backlinks that boost your authority
Line up guest blogging opportunities to expand your reach
Structure posts so they can be repurposed into Pinterest + social content
When I'm blogging for photographers, my goal is to make your website a hands-off, 24/7 marketing machine!
Blogging and social media for photographers: FAQs
Most photographers start to see early results from blogging and social media within 2 to 3 months, with bigger SEO wins usually showing up around 4 to 6 months. SEO and blogging are a long game, but that does not mean you are shouting into the void. In the first few months you can expect more traffic from search, more saves and clicks from socials, and people starting to mention your blog or content when they inquire. As your library grows, your website has more chances to be found on Google and other search tools, which leads to more consistent inquiries over time.
Yes, I require a 3-month minimum commitment for my blogging and social media marketing support. That gives us enough time to set up your strategy, build your brand profile, publish content, and see what is actually working. After the initial 3 months you can continue month to month or we can adjust to a custom plan that fits your season and goals.
To get started, I need a few key details about your photography business so I can build a strategy that feels like you. During onboarding, I will ask for your website and social media links, a quick brand questionnaire about your voice, values, and ideal clients, access to galleries I can pull images from, and any big goals, launches, or changes coming up in your business. From there I build your brand profile, research keywords that fit your niche and location, and send blog topic ideas for approval before I begin writing.
You can still work with me even if you are not blogging yet or your SEO feels like a mess. You are not behind. That is exactly why I offer one time prep services like Website SEO Setup, Google Business Profile refreshes, Pinterest audits, and social media audits. We can start by cleaning up your foundations so your website and profiles are ready for consistent blogging and social media support. You do not need a perfect blog history for this to work. You just need a starting point and a plan.
In most cases, no. My services are designed as full marketing strategy support for photographers, not stand alone blogging or stand alone social media packages. Blogging works best when it is supported by tools that bring traffic to your website, like SEO, Pinterest, and strategic social media. Social media works best when it sends people back to a website and blog that can turn visitors into real inquiries. To make sure you see results, I combine blogging, SEO, and social media into one connected plan instead of offering them separately. That way
