Emma Males

Most photographers try AI once, hate the results, and move on. The problem isn’t AI. It’s using it without context. This post explains how a personalized GPT for photographers replaces tool overload, keeps your brand voice intact, and turns AI into a repeatable marketing system.

Let’s be honest: how to use ChatGPT to write a blog is probably not something anyone taught you when you became a photographer—and blogging can feel like trying to fold a fitted sheet. You can technically do it, but will it look good? Will you cry a little? Will you shove it in a closet […]

Blogging does not have to feel overwhelming. Learn how to use blogging for SEO as a photographer, follow a simple framework for every post, and grab my free blogging template and guide.

SEO for photographers doesn’t have to feel overwhelming. Here’s a simple 5-step system (plus a free blog template toolkit) to help you plan, write, and optimize your posts without losing your mind.

Hey there, I’m Emma — your friendly neighborhood photographer-turned-business-nerd.If you’ve ever wondered why your Facebook Business Page is quieter than your camera bag in January, we need to talk. I help photographers make their online presence actually work for them instead of sitting in digital purgatory gathering cobwebs. So lets talk about how to set […]

Learn how to find, track, and post in Facebook groups that are full of your ideal clients — plus grab a free Google Sheet template to stay organized and book more sessions.

After 10+ years as a wedding photographer, I hit major burnout. Now, I’m on a mission to help other photographers grow their business with more ease and intention. Here’s how I got here—and what’s coming next.